Find out how Turo stacks up against traditional rental car companies
If you’re anything like me—with kids who travel about as well as a trio of grumpy cats stuck in a cage together—you’ll do anything to make your journey just a teensy bit easier.
In my 13-year quest for the illusive “easy trip,” I’ve tried it all: I’ve shipped my luggage in advance to avoid the inevitable wait at baggage claim (when my kids are either sprinting wildly through crowds or experimenting with how far onto the luggage conveyer belt they can sit before anyone notices); I’ve used suitcases that double as strollers to keep by wandering toddlers close; I’ve bought a bevy of gadgets to entertain my kids on flights and long car rides.
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It’s still hard.
So when I spotted an opportunity to make renting a car a little bit easier, I had to take it.
Turo, a peer-to-peer car rental company founded in 2009, lets you rent a car without the usual rental car tedium: There are no long lines at the airport to endure; no squeezing your whole family into a compact economy car because it’s all that’s left; no worries that you’ll show up at the counter to find out your car was already doled out to someone else. It’s just one car—your choice, down to the make, model, and color—waiting for you when you land.
But what exactly is Turo? How does it work? And is it actually better than a traditional rental car company, especially when you’re traveling with kids? Read on to find out more:
What is Turo?
Basically: Turo works like Airbnb, but for cars. Car owners list their personal cars (though many Turo hosts are seasoned pros who have a fleet of cars on the site), and customers sort through listings to find exactly what they want. The company operates in all 50 states across the US and in 10,000+ cities across the US, UK, Canada, France, and Australia—with rentals at most major airports as well as in pockets of residential areas across the country.
Unlike traditional rental car companies, Turo’s business model lets customers pick the car of their choice—down to the make, model, vehicle year (with options like all-wheel-drive, blind spot monitoring, GPS, child seats, and backup cameras) —and read user reviews to get some assurance on the quality before renting.
“In the last few years, booking with traditional rental car companies has been incredibly difficult due to supply shortages and cancellations,” said Turo Chief Data Officer Albert Mangahas. “It made people realize that they want the power of choice, convenience, and excellent service, especially when traveling with their families.”
Always wanted to drive a Tesla? Curious about what being a Mini Van Mom feels like? Turo is a good way to find out. With more than 1,400 makes and models of cars represented on the site, you can rent the car you’ve always dreamed of (or, at least, the one you think might make for an easy road trip).
“Turo provides guests with the opportunity to make their cars a memorable part of their vacation, whether that’s an SUV, minivan, exotic car, or electric vehicle,” Mangahas said.
As for the quality of the cars, it’s not like anyone can slap their car on the site and wait for the dollars to roll in. Turo requires that all rental vehicles be less than 12 years old (except for “specialty” cars) and must meet Turo’s safety requirements, including providing a record of annual safety inspections (cars registered in these states don’t need to submit a vehicle inspection, according to Turo).

Turo
How Does Turo Work?
Finding your car: Type in your destination and the dates you need a car, then select your preferred car type and features (like electric, family-friendly, pet-friendly, etc.) to view a list of available cars. Hosts that have the most experience and best reviews are listed as “All-Star Hosts,” which can give you a good idea of your chosen car’s condition and how easy communication will be with your host.
Adding Extras: Need an infant seat or booster? Snow tires? A ski rack? No problem. Search for cars that offer these extras and your car will be fully loaded when you pick it up.
Provide Your Information: Just like you want to trust your rental car—your rental car’s owner wants to trust you! Consequently, before you can rent a car, you need to give Turo your driver’s license information, photo, credit card information, and home address to verify your identity before you can rent on the site.
Book your trip: All reservations can be canceled up to 24 hours before your trip.

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Picking up the car
This is where Turo really differs from traditional rental car companies. Instead of going to an office or building, Turo hosts can deliver the car to the airport, or you can pick it up at another prearranged location. I chose to have the host deliver our car to the airport terminal parking lot, so when we landed in Orlando, Fl., we just walked out of the airport and got our three-row car as if we were Florida natives! (Way easier than waiting 45 minutes at a rental car counter only to be assigned a sedan that would force my three big kids to sit next to each other in the back seat.)
How: Most Turo hosts will park the car with either the doors unlocked and the key in the glove compartment or with a lockbox attached to the underside of the car so that the renter can just get in and go. Some cars also use a remote lock/unlock system so renters can unlock the car from their phone.
Note: Some hosts prefer in-person exchanges—For instance, they’ll pick you up at the airport and drive you to your hotel before giving you the keys. This would be indicated on the host’s listing.
Checking In: When you get to your car, you’ll first need to verify its condition—and prove that you’re actually the one picking up the car (this prevents people from renting cars for others). For instance: I had to take a picture of myself in front of the car with my driver’s license in my hand and upload it to the Turo app.
The check-in process also asks that you upload photos of the interior and exterior of the car (including the mileage and gas indicator, just to show any pre-existing dents or scratches as well as how much gas was in the car when you picked it up).
Note: Since the check-in process relies on the Turo app, keep your cell phone charged! If your toddler has been tapping away at your phone the whole flight and you’re left with zero battery, you won’t be able to log onto the app to find out where your car is or how to get into it.
Returning the car
Similar to the check-in process, returning your car requires that you take it to the designated location (for me, it was the airport’s economy parking lot), upload pictures of the car’s interior and exterior (to show that you left it safe and sound), and leave the keys behind (I was told to leave the keys in the glove compartment and leave the car unlocked). Then… Just walk away!
If there are any incidental charges—like if you didn’t fill up the gas tank before returning it—you’ll be sent an invoice to pay. Additionally, if you left the car unreasonably messy (like, if your toddler vomited all over the seats and you left the crusted remains, or if you drove through a mudslide and your car now looks chocolate-dipped—you’ll be charged a $150 cleaning fee.
To put things into perspective: I didn’t have any problems with returning my 2020 Kia Sorrento, and that’s even with my kids snacking endlessly in the back seat.

Melissa Heckscher
Is Turo Cheaper Than Traditional Rental Cars?
At first glance, Turo is vastly cheaper than traditional rental cars—with prices starting at around $29 a day. Costs shoot up if you want a particular make, model, or year, and are dependent on the location, with the average price of a mid-size, mid-value car hovering around $40-70 a day.
When it comes to renting family-friendly cars, Turo also beats out traditional rental car prices. A Turo-listed 2020 Chrysler Pacifica in Los Angeles, for example, starts at $58 a day, while the same car at Enterprise LAX costs $110 a day.
That said, Turo does have some added costs that might make that divide a little smaller. Airport fees (if you want the car delivered to the airport), optional features (like car seats or bike racks), and a Turo “Trip Fee” (which ranges from 2.5% to 100% of the total trip price, with higher value cars having a higher trip fee), may make your Turo rental price not so far away from other rental car companies fees.
NOTE: We recommend buying Turo insurance, which starts at $14 a day. This is because most car insurance companies (or credit card policies if your card offers rental car insurance) don’t recognize Turo as an official rental car agency; consequently, they generally won’t cover you should you get into an accident while driving a Turo car.

Melissa Heckscher
The Takeaway:
I spent $331 for a four-day rental in Orlando—much cheaper than if I had rented any three-row car from Budget or Avis. I didn’t have to deal with anyone (except my kids) when I got off the plane. We just walked out of the airport, got in the car, and drove to our hotel. We were out of the airport within 45 minutes of landing!
The only real glitch in the process was that I didn’t get great WiFi at the airport parking lot, so I had a tough time uploading pictures to the app on check-in and return.As for the car, I wasn’t blown away—highway driving was loud, the seats weren’t electric, and I couldn’t get Apple Carplay to work. But I hadn’t specified a luxury car or any specific features, so I wasn’t too perturbed by these things.
The car had three rows, it fit all of us comfortably, and it drove us safely to our destination (for less money). Success.
Pros of Turo:
- Cheaper (generally) than traditional rental car companies
- No need to wait in a rental car line with your kids!
- Huge selection of cars lets you choose a particular model, make, and year
- Plenty of family-friendly cars including SUVs and minivans at competitive prices
- You can select specific family-friendly features such as car seats, bike racks, Apple CarPlay, etc.
- It’s a great way to try out a luxury or specialty car
- You can pick up your car at any time, even if your flight lands late at night (many rental car companies, by contrast, close at a certain time)
Cons of Turo:
- Fees (insurance, trip fee, airport fees, etc.) can add up, making the prices comparable to traditional rental car agencies
- The whole process is dependent on your phone/computer and WiFi signal (if you don’t have a working device, you won’t know where your car is and how to get it—or be able to tell the host where you parked it when you dropped it off)
- You have to rely on user reviews to determine the reliability of your chosen car
- The experience can vary significantly from one trip to another, depending on the owner’s (and previous reviewers’) standards of cleanliness or quality:
- If you cancel less than 24 hours before your trip, you’ll have to pay a portion of the trip fee (whereas some rental car companies don’t charge you at all until you show up at the counter)
FAQs
Everything You Need to Know about Renting a Car from Turo? ›
Turo is a safe, convenient rental car company. The company offers rental more affordably than many fleet-rental agencies. You'll also get more choices that change day to day as cars become available. Take simple precautions like recording the car's condition when you get it and return it.
What do I need to know before hosting Turo? ›- Be responsive. Respond to trip requests and changes as soon as you can. ...
- Accept trips. Make guests feel welcome by accepting trips whenever you're available.
- Avoid cancellations. Refrain from canceling trips. ...
- Clean and refuel your car. ...
- Maintain good ratings.
- Start by creating an account.
- Go to your Account page and complete the steps to get approved to drive. ...
- Once you've been approved to drive, you're ready to find the perfect car. ...
- Check listings for any badges or listing types.
Turo is a safe, convenient rental car company. The company offers rental more affordably than many fleet-rental agencies. You'll also get more choices that change day to day as cars become available. Take simple precautions like recording the car's condition when you get it and return it.
What is the weakness of Turo? ›Turo's Iron Moth and Iron Thorns both sport a 4X weakness to the Ground-type Pokémon in Pokémon Violet, giving his team a collective 3X weakness to Ground-, Psychic-, and Fairy-types, and putting him at a huge disadvantage against players who utilize monsters and moves of these three types.
What happens if you damage a Turo car? ›If the damage is eligible for reimbursement to the host, Turo will: charge you a damage deposit in line with the extent of damage and the protection plan you chose. Get an assessment of the damage to determine the repair/replacement cost. Add related costs and fees under your chosen protection plan, if any.
How much does the average Turo host make? ›The average Turo hosts make around $500 to $1,000 per month, according to our research. However, earnings vary based on location, vehicle type, and other factors. Keep reading to find out everything you need to know about how much you can make on Turo.
Do you need to clean the car for Turo? ›Cleaning the car before returning
You aren't expected to clean or disinfect the car before returning it to your host. That said, if you return the car in a condition that only could have been caused by irresponsible or abusive behavior, your host can report the issue.
- Let guests book on short notice. ...
- Open up your schedule during the weekend. ...
- Extend your pick-up and return hours. ...
- Allow short duration trips. ...
- Provide competitively priced Extras. ...
- Offer low-cost delivery, especially for long trips.
On the owner's side, you get paid through either Stripe or PayPal via direct deposit. After your first trip, the payment is submitted after three business days. It can then take another 3-5 business days for it to show up in your account.
How does car insurance work with Turo? ›
Turo offers protection plans for all guest trips. You don't need personal insurance coverage if you choose a protection plan made available via Turo. If you do have insurance, our liability provider* will supplement your personal coverage.
How often do cars get rented on Turo? ›If you're able to obtain a vehicle and rent for that amount, chances are your car will be rented around 22+ days a month. People will also frequent your rental more often and you'll get a bunch of repeat renters. It's also pretty hard to undercut the market when you can't get a good deal on a car.
How many miles is too much for Turo? ›Does Turo Have Mileage Limits? Although the car owner you're renting from can set their mileage limits, Turo typically places a maximum of 200 miles per day on their vehicles in order to ensure that you're using the car for the intended purpose.
Why would someone rent their car on Turo? ›What is Turo? The company's website describes Turo as “the world's largest peer-to-peer car sharing marketplace.” Think of it like an Airbnb for car owners. People who own a car they're not using or want to subcontract out for extra cash can put their car on the app and make it available for rental.
Who is Turo biggest competitor? ›Who is Turo's Biggest Competitor? Of all the Turo alternatives, Getaround is likely its biggest competitor. The service operates in multiple cities, such as the following. Founded in 2011, Getaround offers flexibility by offering plenty of different types of vehicles.
Does Turo pay for engine damage? ›Turo is NOT an insurance company and does not have or offer insurance for Physical Damage to your Vehicle. Vehicles listed in New York that are subject to a lease or loan may need additional coverage.
Do you get insurance money back from Turo? ›We'll always refund your protection plan, any Extras, and young driver fees in full. Cancel your trip on the Turo app.
What happens if your Turo host doesn't respond? ›Try contacting your host.
Open the Trips tab and choose your trip from the list of Booked trips. Tap “Message” to contact your host. If you get no response then try texting or calling them. We display the host's phone number on the Details page of the trip.
Los Angeles keeps the crown As Turo's largest market four years and counting, Los Angeles still reigns supreme as the hottest place to cash in on your car. With that famous year-round Cali sun and …
How much do owners get from Turo? ›Collect the earnings: Turo car owners get paid 60% to 85% of the trip price depending on the insurance coverage chosen (more on that in a second). You get the earnings through direct deposit within three days of a first time ride.
Who sets price on Turo? ›
Hosts set the daily price for their cars and can set different prices for different days. Your trip can start and end at any time you and your host agree on, but the smallest unit we'll charge is a day.
How do I avoid being scammed on Turo? ›A common scam is for someone to call or text from a non-Turo phone number and ask you questions such as, “Are you still using your Turo account?” Or “When was the last time you used Turo?” They're hoping you'll give them your two-factor authentication code. Hang up or don't reply to the text.
What is the oldest car you can put on Turo? ›You'll have the option to submit an appraisal to confirm that you and Turo agree on the vehicle's value. Eligibility vehicles must: be 25 years or older (special considerations for vehicles more than 12 years old but less than 25 years old) have a fair market value up to $85,000.
Do I need to fill tank with Turo? ›Short Answer, Yes. Does Turo Pay For Gas? Like many traditional rental car companies, Turo requires guests to return the fuel and/or electric charge to pre-trip levels. If you fail to return the vehicle with a full tank, you may face charges related to refueling and inconvenience.
Does Turo take a percentage of extras? ›Extras aren't covered by any protection plan offered through Turo, so you'll keep 90% of the cost of any Extras your guests purchase. To add an Extra, go to your Vehicle listing, select the “Extras” tab, and tap the + in the top right corner of the page.
Who owns Turo? ›Note: Funds are typically released to your account within one business day but may take longer depending on your bank.
Does Turo track how fast you drive? ›Real-Time Tracking
With real-time tracking, you can also set up speed alerts to make sure that your Turo rental is being driven safely. You get an alert whenever the driver exceeds the speed limit, and then you can use that information to take necessary action.
If you absolutely must cancel a trip, open the booked trip and tap “Modify trip” to enter the cancellation flow.
Do you need insurance to list car on Turo? ›You must meet the following requirements to be eligible to list your vehicle: Have valid car insurance. Meet legal and insurance standards and requirements for your region.
Is it worth being a host on Turo? ›
Overall, Turo is a great platform to use whether you're a driver or a host. Drivers can save money on rental cars and have more flexibility regarding rental terms. Hosts can earn extra money each month by listing their vehicles on the platform.
Is it profitable to be a Turo host? ›Yes, renting on Turo can be profitable. The key is using strategies that help you get more bookings and earn consistent income. There are many, but a big one is to acquire one of the best cars on Turo, and optimize for popularity and utility.
Is Turo profitable for hosts? ›This isn't a good plan if you want surefire income. But if you're willing and able to take a risk in exchange for potential profits, that's a different story. Turo itself is making money, and hosts who rent out their personal cars are making a small personal profit too.
Is Turo good passive income? ›Turo says that the average car owner in the U.S. earns $500-plus per month on Turo. The average owner in the U.S. who lists more than three cars earns over $3,000+ per month. That's a lot of passive income.
How does Turo work with gas? ›Fuel-powered vehicles: host can charge you for the cost of refueling, plus a $10* convenience fee. Electric vehicles: host can charge you for low battery level according to these guidelines: 0%–20% charge = $50* 21%–50% charge = $20*
What is the response rate for Turo host? ›95% response rate
All-Star Hosts respond to at least 95% of their trip requests. Guests count on getting a timely response from hosts.
- Let guests book on short notice. ...
- Open up your schedule during the weekend. ...
- Extend your pick-up and return hours. ...
- Allow short duration trips. ...
- Provide competitively priced Extras. ...
- Offer low-cost delivery, especially for long trips.
After your first trip, the payment is submitted after three business days. It can then take another 3-5 business days for it to show up in your account. Payments initiate faster on subsequent trips, taking only three hours rather than three days to start processing.
How much commission does Turo take? ›What percentage does Turo take from owners? Turo's cut of the rental of a vehicle is between 15 – 40 percent which covers the rental, insurance, and advertising on the site that will bring customers to those renting out their car.
How to invest in Turo? ›- Choose a broker. To get started, you need to use an online brokerage platform. ...
- Create an account. Once you've selected your broker, simply go to their website and create an account. ...
- Deposit funds. ...
- Place an order for TURO stock. ...
- Execute your order.
How much do people make on Turo reddit? ›
On average, your car gets rented let's say 10times a month. That's $500 on average right there if you charging $50. And this doesn't even include cleaning fees, Turo fees and the car payment. You will be lucky to net $200 in a month.